Breaking into Germany

The Daring Adventure of Scaling Your Company Internationally

Matt Hallmann


Let me start with a confession: I’ve always been fascinated by the idea of scaling a company internationally. There’s something thrilling about taking a local business and transforming it into a global powerhouse. But as much as I’d love to tell you that it’s all rainbows and unicorns, the truth is that international expansion is a bumpy ride, especially when you’re taking your first steps into a complex market like Germany.

But hey, if you’re anything like me, you’re not the type to shy away from a challenge. So, buckle up, and let’s dive into the world of global business and explore the hurdles and opportunities that await in the land of beer and bratwurst. 🌍🇩🇪

Navigating the German Bureaucracy: Geduld ist eine Tugend (Patience is a virtue) 📋

First thing’s first: bureaucracy. Germany is known for its strict regulations and extensive paperwork. But don’t let this intimidate you! It’s simply a matter of understanding the rules and playing by them.

Start by researching the legal requirements for setting up your business in Germany, and engage a local expert to help you navigate the process. Registering your company, applying for permits, and ensuring compliance with local laws may take time, but remember: patience is a virtue. Embrace the process and use this time to learn more about the German market.

Understanding German Business Culture: It’s All About Trust and Punctuality ⏰

Germans are known for their punctuality and emphasis on building trust. When doing business in Germany, you’ll need to adapt to this culture.

Be punctual for meetings and appointments, and make sure to respect the deadlines you set. Trust is essential, so take the time to build relationships with your German partners, employees, and customers. A genuine interest in their lives, culture, and language will go a long way in establishing strong, long-lasting connections.

Building Your Local Team: Say ‘Hallo’ to Your New German Colleagues! 👋